Social Media Manager

Portonovi • Full-time • Herceg Novi, ME • 1w ago

The role is primarily to develop, implement, and manage Portonovi’s social media strategy and content creation across all digital platforms. The Social Media Manager / Content Creator is responsible for producing engaging, on-brand content that enhances Portonovi’s online presence, drives engagement, and communicates the resort’s unique value to a global audience.

Responsibilities

· Provide subject matter expertise on social media trends, best practices, and platform algorithms, educating business stakeholders as needed

· Create, curate, and publish high-quality content (text, images, video, stories, reels, etc.) for all social media channels, including Instagram, Facebook, LinkedIn, X (Twitter), and emerging platforms

· Develop and execute a comprehensive social media content calendar in line with the overall marketing strategy and content plan

· Monitor, moderate, and engage with the online community, responding to comments, messages, and mentions in a timely and brand-appropriate manner

· Collaborate with the marketing team, graphic designers, photographers, videographers, and external agencies to ensure cohesive and impactful campaigns

· Analyse social media performance using analytics tools, preparing regular reports and recommendations for optimisation

· Stay up to date with the latest digital and social media trends, tools, and technologies, proactively suggesting new ideas and formats

· Manage paid social media campaigns, including budget allocation, targeting, and performance tracking

· Ensure all content adheres to Portonovi’s brand guidelines and maintains a consistent voice and visual identity

· Be a brand ambassador for Portonovi, both online and offline, representing the resort’s values and standards

· Perform all other tasks and duties assigned by the direct superior

Qualifications

· Proven experience managing social media accounts for brands, preferably in luxury, hospitality, or lifestyle sectors

· Strong copywriting and storytelling skills, with the ability to adapt tone and style for different platforms

· Proficiency in content creation tools and social media management platforms (e.g., Canva, Adobe Creative Suite, Hootsuite, Sprout Social)

· Experience with photography and video production/editing for social media use

· Analytical mindset with the ability to interpret data and adjust strategies accordingly