Job description:

Plan, develop, implement and manage the overall digital marketing strategy and digital marketing budget.
Manage, guide and track the performance of digital marketing internal and external team members.
Plan effective promotional strategies across all platforms to develop, implement and manage marketing campaigns that promote the resort, the rental service, the marina and other products/services of Portonovi;
Build and inbound digital marketing plan with a focus to meet and exceed set KPIs.
Research competition, investigate benchmarks, anticipate sales-related trends and provide timely suggestions for improvement.
Identify the effectiveness and impact of current digital marketing initiatives with tracking and analysis and optimize accordingly.
Manage all online communication platforms with internal digital team and external associates including website, app and social media channels of Portonovi;
Manage, track and measure performance of online content and social media accounts.
Manage, track, and measure the performance of all SEO-related activities and SEM-related activities.
Manage electronic direct mail plan and define calendar, content and audience segmentation, measure performance and show measurable improvement in terms of Open rate and CTR.
Help maintain ownership and update main digital platforms of Portonovi as per requests: YouTube, Vimeo, Spotify.
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies and budgets.
Responsible for managing all online communication platforms.
Collaborate with external agencies; content creating teams and ensure all customer facing content is delivered in line with the Portonovi branding.
Be a brand ambassador to Portonovi at all times, in and out of the resort and on personal social media accounts.
Responsible to create, validate and deliver, in accurate and timely manner: monthly digital report, weekly digital report, monthly digital campaigns report and provide analytical conclusions.
Responsible to create, validate and deliver, monthly digital conversion and budget plan and provide analytical evaluation of performance and action-plan for improvement when needed.

Skills and competencies:

Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Meta Business/Ads Manager, SEO tools, etc.).
Strong portfolio showcasing successful digital marketing campaigns.
Excellent understanding of SEO, SEM, PPC, and social media marketing.
Ability to work under tight deadlines and handle multiple projects simultaneously.
Strong communication and interpersonal skills.
English is essential. Montenegrin and Russian are preferred.
An avid user of social media with an understanding of how-to best market on these platforms.
Ability to adapt and be results-oriented in a complex organizational and cross-cultural environment.
Demonstrated experience managing multiple internal and external stakeholders, agencies, and other third parties.
Excellent attention to detail, organization, and planning skills.
Excellent written and verbal communication skills in Montenegrin and English.

Education: Bachelor’s degree in marketing, Business, or a related field. English knowledge is a must.

Work experience: At least 6 years experience in similar jobs. Experience in luxury/high-end projects/markets is a plus.

Applications deadline – 30.10.2024.

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