Digital Marketing Specialist

Portonovi • Full-time • Herceg Novi, ME • 3w ago

Plan, execute, and optimize paid advertising campaigns across Meta (Facebook and Instagram) and Google Ads platforms.
Develop and manage a comprehensive strategy for both platforms to drive traffic, engagement, and conversions.
Develop monthly plans and content for social media (Facebook, Instagram, LinkedIn, X, etc.)
Monitor campaign performance, analyze data, and provide insights and recommendations for continuous improvement.
Manage budgets and allocate spending across campaigns to maximize ROI.
Ensure all digital marketing activities align with Portonovi's brand guidelines and maintain a consistent brand image across all online platforms.
Establish KPIs for each campaign and regularly track and report on performance metrics.
Use analytics tools to measure the effectiveness of campaigns and generate actionable insights.
Collaborate with the marketing team to create engaging and on-brand digital content, including ad creatives, landing pages, and social media posts.
Ensure all content is optimized for performance and aligned with the overall marketing strategy.
Optimize website content and structure for search engines to improve organic search rankings.
Conduct keyword research and implement SEO best practices to enhance visibility and drive organic traffic.
Develop and implement social media initiatives to engage residents, visitors, and the local community through digital marketing channels.
Use social media platforms to foster a sense of community and encourage user-generated content.

Qualifications

Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, SEO tools, etc.).
Strong portfolio showcasing successful digital marketing campaigns.
Excellent understanding of SEO, SEM, PPC, and social media marketing.
Ability to plan social media content through Hootsuite or similar platforms.
Ability to work under tight deadlines and handle multiple projects simultaneously.
Strong communication and interpersonal skills. English is essential. Montenegrin and Russian are preferred.
An avid user of social media with an understanding of how to best market on these platforms.
Ability to adapt and be results-oriented in a complex organizational and cross-cultural environment.
Excellent attention to detail, organization, and planning skills.
Excellent written and verbal communication skills in English and/or Montenegrin/Russian.

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