Job description:
- Plan, develop, implement and manage the overall digital marketing strategy and digital marketing budget.
- Manage, guide and track the performance of digital marketing internal and external team members.
- Plan effective promotional strategies across all platforms to develop, implement and manage marketing campaigns that promote the resort, the rental service, the marina and other products/services of Portonovi;
- Build and inbound digital marketing plan with a focus to meet and exceed set KPIs.
- Research competition, investigate benchmarks, anticipate sales-related trends and provide timely suggestions for improvement.
- Identify the effectiveness and impact of current digital marketing initiatives with tracking and analysis and optimize accordingly.
- Manage all online communication platforms with internal digital team and external associates including website, app and social media channels of Portonovi;
- Manage, track and measure performance of online content and social media accounts.
- Manage, track, and measure the performance of all SEO-related activities and SEM-related activities.
- Manage electronic direct mail plan and define calendar, content and audience segmentation, measure performance and show measurable improvement in terms of Open rate and CTR.
- Help maintain ownership and update main digital platforms of Portonovi as per requests: YouTube, Vimeo, Spotify.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies and budgets.
- Responsible for managing all online communication platforms.
- Collaborate with external agencies; content creating teams and ensure all customer facing content is delivered in line with the Portonovi branding.
- Be a brand ambassador to Portonovi at all times, in and out of the resort and on personal social media accounts.
- Responsible to create, validate and deliver, in accurate and timely manner: monthly digital report, weekly digital report, monthly digital campaigns report and provide analytical conclusions.
- Responsible to create, validate and deliver, monthly digital conversion and budget plan and provide analytical evaluation of performance and action-plan for improvement when needed.
Skills and competencies:
- Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Meta Business/Ads Manager, SEO tools, etc.).
- Strong portfolio showcasing successful digital marketing campaigns.
- Excellent understanding of SEO, SEM, PPC, and social media marketing.
- Ability to work under tight deadlines and handle multiple projects simultaneously.
- Strong communication and interpersonal skills.
- English is essential. Montenegrin and Russian are preferred.
- An avid user of social media with an understanding of how-to best market on these platforms.
- Ability to adapt and be results-oriented in a complex organizational and cross-cultural environment.
- Demonstrated experience managing multiple internal and external stakeholders, agencies, and other third parties.
- Excellent attention to detail, organization, and planning skills.
- Excellent written and verbal communication skills in Montenegrin and English.
Education: Bachelor’s degree in marketing, Business, or a related field. English knowledge is a must.
Work experience: At least 6 years experience in similar jobs. Experience in luxury/high-end projects/markets is a plus.
Applications deadline – 30.10.2024.
