About Salon Privé:
Salon Privé is a luxurious club located in the vibrant city of Tivat. Our establishment epitomises elegance, providing an unparalleled entertainment experience for our esteemed clientele.
Responsibilities:
Social Media Strategy:
- Develop a comprehensive social media strategy tailored to Salon Privé's upscale image and unique offerings.
- Define key objectives and KPIs to guide our social media efforts and ensure alignment with business goals.
Content Creation and Curation:
- Create captivating content, including photos, videos, and graphics, showcasing the luxurious ambience, exciting events, and premium services offered at Salon Privé.
- Curate user-generated content and leverage influencer partnerships to enhance our online presence and foster a sense of exclusivity.
Community Engagement:
- Monitor social media channels for comments, messages, and mentions, and engage with our audience in a personalised and responsive manner.
- Cultivate an online community of discerning patrons, sparking conversations and building relationships to drive loyalty and advocacy.
Meta Advertising:
- Plan and execute targeted advertising campaigns on Meta platforms (Facebook, Instagram) to reach our affluent target audience and promote our club amenities and special events.
- Utilise advanced targeting options and retargeting strategies to maximise the effectiveness of our ad spend and drive conversions.
Analytics and Reporting:
- Utilise analytics tools to track and analyse key social media metrics, such as engagement rate, reach, and conversion rate, and derive actionable insights to optimise our social media strategy.
- Prepare regular reports and presentations to communicate performance results, trends, and recommendations.
Qualifications:
- Proven experience as a Social Media Manager or similar role, preferably in the hospitality, entertainment, or luxury lifestyle industry.
- In-depth knowledge of social media platforms, algorithms, and advertising capabilities, with a focus on Instagram, Facebook, and Twitter.
- Experience in creating and managing successful Meta advertising campaigns, with a track record of driving engagement and conversions.
- Exceptional creativity and storytelling skills, with the ability to craft compelling visual content and captivating copy that resonates with our upscale audience.
- Strong analytical skills and proficiency in data analysis tools, enabling you to extract actionable insights and drive informed decision-making.
- A bachelor's degree in Marketing, Communications, or a related field is preferred.
If you're passionate about luxury lifestyle, social media, and digital marketing, and thrive in a dynamic and sophisticated environment, we invite you to join our team at Salon Prive and play a pivotal role in shaping our online presence and customer engagement strategy. Apply now to be part of our prestigious establishment!
