Job Summary:
The Social Media Marketing Assistant supports the Social Media Marketing Manager in developing and executing social media marketing strategies that effectively engage target audiences and drive business results. This includes creating and curating social media content, managing social media accounts and communities, and analyzing social media performance metrics. The Social Media Marketing Assistant will also collaborate with other departments within the organization, including marketing, sales, and customer service, to ensure that social media efforts are aligned with overall business objectives.
Key Responsibilities:
- Assist in developing and executing social media marketing strategies that effectively engage target audiences and drive business results.
- Create and curate social media content, including text, images, and videos, that aligns with brand messaging and marketing objectives.
- Assist in managing social media accounts and communities, including monitoring comments and messages, responding to customer inquiries, and engaging with followers.
- Collaborate with other departments within the organization, including marketing, sales, and customer service, to align social media efforts with overall business objectives.
- Conduct market research and analysis to identify target audiences and understand consumer behavior and preferences.
- Assist in developing social media calendars and content plans that ensure a consistent flow of high-quality content across all platforms.
- Assist in managing relationships with external vendors and agencies to ensure that social media efforts are executed on time and on budget.
- Analyze social media performance metrics, including reach, engagement, and conversion rates, and use data to inform future social media strategies.
- Continuously test and optimize social media campaigns to improve performance and increase engagement.
- Stay up-to-date on social media marketing best practices and trends, and assist in incorporating new ideas and strategies into social media marketing campaigns.
