Job Summary:
The Affiliate Marketing Manager (iGaming) is responsible for developing, managing, and optimising the affiliate program to drive player acquisition, revenue growth, and brand visibility across all iGaming verticals. This role involves building strong relationships with affiliate partners, negotiating competitive deals, and ensuring compliance with brand and regulatory standards. The Affiliate Marketing Manager will analyse affiliate performance data, optimise campaigns to maximise ROI, and collaborate closely with marketing, product, and compliance teams to ensure all affiliate activities align with business goals and jurisdictional requirements.
Key Responsibilities:
- Develop and execute a comprehensive affiliate marketing strategy to drive quality player acquisition and maximise revenue across casino, sportsbook, and other iGaming products.
- Manage and grow relationships with affiliate partners, including recruitment, onboarding, negotiations, and ongoing communication to ensure mutually beneficial partnerships.
- Monitor affiliate performance, ensuring delivery of high-quality traffic and compliance with responsible gaming and advertising standards.
- Create and implement promotional campaigns, commission structures, and tailored incentives to motivate affiliates and increase conversion rates.
- Analyse affiliate data to identify trends, ROI, and optimisation opportunities; prepare regular reports on player acquisition, CPA/CPL rates, and affiliate contribution to overall performance.
- Collaborate with CRM, brand, and acquisition teams to ensure consistency in messaging, promotions, and player journey from affiliate channels.
- Continuously optimize the affiliate program by testing new offers, commission models, creatives, and tracking technologies to enhance efficiency and scalability.
- Ensure compliance with all applicable gaming regulations and advertising guidelines across multiple markets.
- Manage budgets, payments, and tracking systems within affiliate platforms (e.g., Affilka, MyAffiliates, PartnerMatrix, etc.).
- Stay updated on affiliate marketing trends, competitor strategies, and emerging opportunities within the iGaming ecosystem to maintain a competitive edge.
