Job Summary:
The Digital Marketing Manager is responsible for developing, implementing, and managing digital marketing campaigns to promote brand awareness, drive website traffic, and generate leads and sales. The role involves working closely with other members of the marketing team to develop integrated marketing strategies that leverage a range of digital marketing channels, including SEO, PPC advertising, email marketing, social media marketing, and content marketing. The Digital Marketing Manager also tracks and analyzes campaign performance to continuously optimize marketing efforts and maximize ROI.
Key Responsibilities:
- Develop and implement digital marketing strategies that align with brand values and business objectives.
- Manage digital marketing campaigns across a range of channels, including SEO, PPC advertising, email marketing, social media marketing, and content marketing.
- Collaborate with other members of the marketing team, including designers, copywriters, and social media specialists, to create integrated marketing campaigns that effectively communicate brand messages to target audiences.
- Conduct research and gather data to inform digital marketing strategies and ensure accuracy.
- Create and optimize landing pages and lead generation forms to increase conversion rates.
- Track and analyze campaign performance data to continuously optimize marketing efforts and maximize ROI.
- Manage digital marketing budgets and provide regular reports to senior management on campaign performance and ROI.
- Stay up-to-date with industry trends and best practices to inform digital marketing strategies and ensure the brand remains competitive.
