Job Summary:
The Social Media Marketing Manager is responsible for developing and executing social media marketing strategies that effectively engage target audiences and drive business results. This includes creating and curating social media content, managing social media accounts and communities, and analysing social media performance metrics. The Social Media Marketing Manager will also collaborate with other departments within the organisation, including marketing, sales, and customer service, to ensure that social media efforts are aligned with overall business objectives.
📍 Location: This is an on-site position based in Podgorica (not remote).
Key Responsibilities:
- Develop and execute social media marketing strategies that effectively engage target audiences and drive business results.
- Create and curate social media content, including text, images, and videos, that aligns with brand messaging and marketing objectives.
- Manage social media accounts and communities, including monitoring comments and messages, responding to customer inquiries, and engaging with followers.
- Collaborate with other departments within the organization, including marketing, sales, and customer service, to align social media efforts with overall business objectives.
- Conduct market research and analysis to identify target audiences and understand consumer behaviour and preferences.
- Develop social media calendars and content plans that ensure a consistent flow of high-quality content across all platforms.
- Manage relationships with external vendors and agencies to ensure that social media efforts are executed on time and on budget.
- Analyse social media performance metrics, including reach, engagement, and conversion rates, and use data to inform future social media strategies.
- Continuously test and optimise social media campaigns to improve performance and increase engagement.
- Stay up-to-date on social media marketing best practices and trends, and incorporate new ideas and strategies into social media marketing campaigns.
