MaxBet is part of Flutter Entertainment (LSE: FLTR; NYSE: FLUT) ─ the world’s largest online gambling operator, publicly listed on both the New York Stock Exchange and the London Stock Exchange. As a truly global leader in sports betting and gaming, Flutter shapes the future of the industry
MaxBet is a rapidly growing company specializing in sports betting, gaming, and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro, and North Macedonia. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.
Our success is built on our people - we foster a culture of teamwork, clear communication, and mutual respect.
As we continue to grow, we are looking for a:
CRM Manager
City: Podgorica
Role Summary:
The CRM Manager plays a key role in shaping meaningful and engaging player experiences for the Montenegro market, with a strong focus on retention, engagement, and lifetime value (LTV) across all product verticals (sports betting, casino, virtual games, and esports).
This role is hands-on and collaborative, centered on planning, executing, and optimizing CRM campaigns that feel relevant and personalized to local players.
Working closely with marketing, product, and analytics teams, the CRM Manager uses data-driven insights to create timely, engaging communication and continuously improve the player journey in a dynamic and fast-paced environment.
Key Responsibilities:
- Plan, implement, and monitor CRM campaigns to enhance player retention, engagement, and loyalty.
- Analyze campaign performance using data and insights from BI & analytics teams to optimize offers and communication.
- Work closely with marketing and product teams to align CRM initiatives with overall business goals.
- Manage lifecycle marketing initiatives, including acquisition, reactivation, and upsell/cross-sell campaigns.
- Support the development of personalized promotions, offers, and loyalty programs for different player segments.
- Ensure CRM campaigns comply with regulatory requirements and best practices regarding player data privacy.
- Identify opportunities for continuous improvement in CRM processes, automation, and campaign effectiveness.
- Collaborate with external partners or vendors to implement tools or campaigns as needed.
Requirements:
- Proven experience in CRM, lifecycle marketing, or retention marketing, preferably within online gaming, betting, or digital entertainment industries.
- Strong hands-on experience with CRM tools and campaign execution (email, push, SMS, automation flows).
- Analytical mindset with experience using data to drive campaign decisions and performance optimization.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Knowledge of regulatory requirements (e.g., GDPR) and best practices for CRM operations.
- Ability to manage multiple campaigns simultaneously and meet deadlines.
- Experience with CRM platforms such as Salesforce, HubSpot, or similar is preferred.
Perks and benefits:
Health & Well-being:
- Private health insurance.
- Up to 6 days of 100% paid leave without a certificate.
- Sports membership.
Work Environment & Comfort:
- Hybrid work model with flexible working hours.
- Remote work up to 30 days/year.
Work-Life Balance:
- 24+ days of annual leave.
- Birthday off.
- Shorter Fridays (2 PM finish).
- Reduced hours for moms with kids starting kindergarten.
- Fully covered maternity leave (according to company policy).
- Day off for parents of first graders.
Growth & Development:
- Paid training, workshops, and educational opportunities.
- Team-building events and sports activities.
Additional Perks:
- Role-based bonus opportunities.
- Full equipment and onboarding for every role.
