JOB VACANCY – MARKETING MANAGER FOR EXPLORER DOO
JOB DESCRIPTION:
Marketing Specialist / Marketing Manager of Explorer Company
📍Location: Podgorica
1. General position description:
The person in this position is responsible for planning, coordinating, and implementing all forms of marketing for the needs of the Travel Agency Explorer d.o.o. and all its business units, including:
- MICE programs (congresses, events, incentives)
- Active tourism
- Restaurants Biogradsko Lake and Crno Lake
- Hotel Radovan Luka
- Adventure parks
- Other units of the Explorer company
2. Key responsibilities:
A) Marketing strategy development and planning:
- Creating marketing plans and market analyses
- Developing campaigns for domestic and global markets
- Creating brand strategy
B) Digital marketing:
- Managing social media (FB, IG, TikTok, LinkedIn, YouTube)
- Content creation (photo, video, text)
- Advertising (Meta Ads, Google Ads)
- Managing websites, SEO, and OTA channels
- Newsletter communication
C) Marketing support for MICE and active tourism:
- Creating offers, presentations, and visuals
- Collaboration with DMC and tour operators
- Promotion of team building and incentive arrangements
D) Marketing for restaurants and hotels:
- Creating seasonal campaigns
- Managing reputation on platforms
- Organizing photo/video content
- Promoting events and gastronomy
E) Marketing for adventure parks:
- Promotion of adrenaline activities
- Implementing seasonal promotions and packages
F) Brand management:
- Maintaining the visual identity of the brand
- Creating promotional materials
- Managing multimedia archive
G) Communication and PR:
- PR releases and media relations
- Participation in fairs
- Collaboration with tourism organizations
3. Qualifications:
- Experience in marketing (preferably in tourism)
- Knowledge of digital marketing and tools
- Excellent command of English (second language is an advantage)
- Creative and strategic thinking
- Knowledge of tools: Canva, Photoshop, CapCut, Meta Business Suite
4. Competencies:
- Creativity
- Organizational skills
- Precision and responsibility
- Teamwork
5. Position goals:
- Increase sales and visibility of all business units within Explorer company
- Strengthen the brand on the international market
- Develop effective campaigns with measurable results
- Improve the online reputation and presence of the Brand
Send applications to e-mail: info@explorer.co.me
