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JOB VACANCY – MARKETING MANAGER FOR EXPLORER DOO

JOB DESCRIPTION:

Marketing Specialist / Marketing Manager of Explorer Company

📍Location: Podgorica

1. General position description:

The person in this position is responsible for planning, coordinating, and implementing all forms of marketing for the needs of the Travel Agency Explorer d.o.o. and all its business units, including:

MICE programs (congresses, events, incentives)
Active tourism
Restaurants Biogradsko Lake and Crno Lake
Hotel Radovan Luka
Adventure parks
Other units of the Explorer company

2. Key responsibilities:

A) Marketing strategy development and planning:

Creating marketing plans and market analyses
Developing campaigns for domestic and global markets
Creating brand strategy

B) Digital marketing:

Managing social media (FB, IG, TikTok, LinkedIn, YouTube)
Content creation (photo, video, text)
Advertising (Meta Ads, Google Ads)
Managing websites, SEO, and OTA channels
Newsletter communication

C) Marketing support for MICE and active tourism:

Creating offers, presentations, and visuals
Collaboration with DMC and tour operators
Promotion of team building and incentive arrangements

D) Marketing for restaurants and hotels:

Creating seasonal campaigns
Managing reputation on platforms
Organizing photo/video content
Promoting events and gastronomy

E) Marketing for adventure parks:

Promotion of adrenaline activities
Implementing seasonal promotions and packages

F) Brand management:

Maintaining the visual identity of the brand
Creating promotional materials
Managing multimedia archive

G) Communication and PR:

PR releases and media relations
Participation in fairs
Collaboration with tourism organizations

3. Qualifications:

Experience in marketing (preferably in tourism)
Knowledge of digital marketing and tools
Excellent command of English (second language is an advantage)
Creative and strategic thinking
Knowledge of tools: Canva, Photoshop, CapCut, Meta Business Suite

4. Competencies:

Creativity
Organizational skills
Precision and responsibility
Teamwork

5. Position goals:

Increase sales and visibility of all business units within Explorer company
Strengthen the brand on the international market
Develop effective campaigns with measurable results
Improve the online reputation and presence of the Brand

Send applications to e-mail: info@explorer.co.me

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