Job Summary
The Brand Manager is responsible for developing and executing comprehensive brand strategies and annual marketing plans that drive market growth, brand visibility, and consumer engagement across multiple channels.
This role oversees the full spectrum of brand management activities, including strategic planning, budgeting, creative development, event execution, and performance analysis, in close collaboration with principals, sales, logistics, finance, and external agencies. The Brand Manager ensures brand consistency, effective promotional execution, and data-driven decision-making while maintaining strong partnerships with key stakeholders and aligning marketing initiatives with overall business objectives.
Working closely with Sales, Finance, and senior management, the role plays a central part in strengthening brand equity, improving market execution, and supporting sustainable business growth.
This is a strategic and operational marketing role requiring a strong balance between analytical thinking, creativity, project management, and cross-functional collaboration.
Key Tasks and Responsibilities
Brand Strategy & Planning
Develop and implement annual brand plans based on sales performance, market insights, and principal guidelines
Plan and manage brand marketing activities across monthly, quarterly, and yearly timelines
Act as main contact for principals regarding plans, budgets, reporting, and marketing initiatives
Ensure strong product availability and execution standards across On Trade and Off Trade channels
Creative Marketing & Innovation
Design impactful POS materials, value-added packs, and promotional packaging solutions
Develop innovative promotions and brand activations to enhance consumer engagement
Collaborate with creative and BTL agencies to deliver aligned campaigns
Support digital, media, and PR initiatives to strengthen brand visibility
Budgeting, Financial Management & Administration
Prepare and manage brand marketing budgets, track spending, and provide regular updates
Coordinate trade marketing budgets with Sales and monitor ROI on activities
Oversee purchase orders, invoices, accruals, and principal recharge documentation
Generate budget reports and presentations for management and principals
Marketing Activities & Execution
Plan and execute events, activations, and promotions from concept to completion
Manage stock, production, and deployment of POS and marketing materials
Ensure high-quality execution of campaigns with agencies and partners
Conduct market visits and provide actionable recommendations for brand performance
Research, Analytics & Reporting
Monitor sales, market trends, and competitor activity to inform brand strategy
Prepare quarterly business reviews, monthly principal reports, and marketing performance insights
Track brand presence, execution quality, and marketing ROI across channels
Collaborate with research agencies to extract actionable consumer and market insights
Sales Support & Trade Collaboration
Support trade marketing promotions and activations in line with brand strategy
Participate in sales meetings, presenting marketing plans and campaign results
Engage with key accounts and flagship partners to ensure marketing-sales alignment
Collaborate with Sales to ensure consistent execution in the field
Collaboration & Stakeholder Management
Maintain strong relationships with principals, agencies, and internal teams
Align brand marketing activities with Sales and Logistics execution plans
Participate in meetings and market visits to review performance and operational plans
Facilitate internal knowledge sharing on brand initiatives and updates
Qualifications
Bachelor’s degree in Marketing, Business Administration, Communications, or related field
3–5 years of experience in Brand Marketing, Trade Marketing, or similar roles (FMCG, beverage, hospitality preferred)
Proven ability to develop and execute brand strategies and integrated marketing campaigns
Strong analytical, organizational, and project management skills
Excellent communication, presentation, and negotiation skills
Solid financial acumen including budgeting and cost tracking
Proficiency in MS Office, marketing analytics tools, and CRM systems
Fluency in English, proactive, detail-oriented, and results-driven
Residence in Podgorica or surrounding area
Our Offer
Competitive salary package aligned with experience, responsibilities, and market benchmarks
Annual performance-based bonus linked to clearly defined KPIs and business results
Opportunity to work with internationally recognized premium brands and principals
Structured onboarding program ensuring smooth integration into the role and organization
Continuous professional development and training opportunities
Clear career growth opportunities within a growing regional organization
Dynamic and collaborative working environment with cross-functional teams
Strong feedback and performance recognition culture
Opportunity to contribute, create, innovate, and lead marketing initiatives with real impact
Private health insurance
Stable employment within a reputable regional company with long-term growth ambitions
