Role Purpose:
We’re looking for a dynamic Social Media Specialist to join our team and collaborate closely with the Digital Marketing Manager. You’ll play a key role in shaping and executing Lustica Bay’s social media presence across platforms like Facebook, Instagram, LinkedIn, and other. Your day-to-day will involve creating captivating content, managing our online community, and bringing Lustica Bay’s stunning lifestyle and events to life through digital storytelling.
Key Responsibilities:
Content Creation and Management:
- Design and implement a content calendar that brings our marketing strategy to life.
- Craft and share engaging, on-brand content (images, videos, stories, reels, shorts) across all platforms.
- Ensure consistency in brand voice and tone across all social media accounts.
- Work hand-in-hand with local photographers and videographers to produce high-quality visuals.
- Capture live event coverage and destination highlights using company-provided equipment.
Strategy Development and Execution:
- Partner with the Digital Marketing Manager to develop a strategic roadmap for social media.
- Keep an eye on industry benchmarks to uncover new growth and engagement opportunities.
- Stay ahead of the curve on global social media trends, constantly refining our approach.
Community Management:
- Actively engage with followers by promptly responding to comments and messages.
- Build and nurture a positive, vibrant online community around Lustica Bay.
- Monitor online feedback and reviews across platforms (Google, Facebook) and share insights with the team.
Analytics and Reporting:
- Analyze the performance of social media campaigns, tracking KPIs and metrics.
- Deliver monthly reports detailing social media activities, growth, and engagement.
- Use data insights to fine-tune future strategies and content.
Additional Responsibilities:
- Collaborate across departments (retail, rentals, sales, events) to coordinate promotional content.
- Maintain an organized content library and digital asset management system.
- Assist in crafting innovative social media campaigns that align with larger marketing goals.
Core Competencies:
- Deep understanding of all major social platforms and their best practices.
- Creative flair paired with strategic thinking for compelling content creation.
- Strong communication and people skills to effectively manage our online community.
- Analytical mindset with a track record of leveraging social media analytics tools.
- Ability to juggle multiple projects and meet deadlines in a fast-paced environment.
- High attention to detail and organizational prowess.
Qualifications, Experience, and Skills:
Minimum Qualifications:
- Associates/Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Fluency in both Montenegrin & English (spoken and written). Additional languages are a plus.
Experience:
- 3+ years of hands-on social media management and content creation experience.
- Proven success in crafting and executing social media strategies.
- Experience working with creative teams, photographers, and videographers.
- Familiarity with digital marketing tools and platforms like Google Analytics, SEMrush, etc.
Person Specification:
- A genuine passion for social media and keeping up with the latest trends.
- Highly creative with an eye for visually striking content and engaging storytelling.
- Strong relationship-building and networking skills.
- Comfortable working under pressure and meeting tight deadlines.
- Proactive, results-driven, and always maintaining a positive outlook.
