Job Summary:
The Digital Marketing Executive is responsible for assisting the Digital Marketing Manager in the development, implementation, and management of digital marketing campaigns. The role involves supporting the creation of integrated marketing strategies that leverage a range of digital marketing channels, including SEO, PPC advertising, email marketing, social media marketing, and content marketing. The Digital Marketing Executive also helps track and analyze campaign performance to continuously optimize marketing efforts and maximize ROI.
Key Responsibilities:
- Assist in the development and implementation of digital marketing strategies that align with brand values and business objectives.
- Support the management of digital marketing campaigns across a range of channels, including SEO, PPC advertising, email marketing, social media marketing, and content marketing.
- Collaborate with other members of the marketing team, including designers, copywriters, and social media specialists, to create integrated marketing campaigns that effectively communicate brand messages to target audiences.
- Conduct research and gather data to inform digital marketing strategies and ensure accuracy.
- Assist in the creation and optimization of landing pages and lead generation forms to increase conversion rates.
- Track and analyze campaign performance data to continuously optimize marketing efforts and maximize ROI.
- Assist in the management of digital marketing budgets and provide regular reports to senior management on campaign performance and ROI.
- Stay up-to-date with industry trends and best practices to inform digital marketing strategies and ensure the brand remains competitive.
