About UltaHost

UltaHost is a fast-growing global web hosting provider oAering cutting-edge hosting

solutions to thousands of clients worldwide. We pride ourselves on reliability, innovation,

and an unwavering commitment to excellence in digital performance. Our team spans

multiple countries and cultures — all united by one goal: building the most trusted and

high-performing hosting experience.

Job Overview

We are looking for a Performance Marketing Specialist (PPC) with strong experience in

regional markets where Yandex plays a key role, to take full ownership of our paid media

strategy and execution across multiple platforms.

This is a high-impact role for a data-driven marketer who excels at scaling paid campaigns,

optimizing conversion funnels, and turning performance insights into sustainable growth.

Key Responsibilities

End-to-End Campaign Management

Own strategy, setup, execution, and optimization of paid campaigns across Google

Ads, Bing Ads, Yandex Direct, Meta Ads, and Native Ad Networks (Taboola, Outbrain,

etc.)

Identify opportunities to expand into additional platforms such as LinkedIn Ads

when relevant

Build platform- and region-specific campaign structures, keyword strategies, and

bidding models

Performance Optimization

Continuously test, optimize, and scale campaigns through A/B testing, audience

segmentation, creative iteration, and funnel analysis

Improve core performance metrics including CPL, CPA, and ROAS
Leverage Yandex-specific auction mechanics, algorithms, and quality factors to

maximize performance

Conversion Tracking & Analytics

Ensure accurate conversion tracking and attribution using Google Tag Manager and

GA4

Set up and manage Yandex Metrica, including goals, events, and behavioral insights
Analyze attribution models and user journeys to inform optimization decisions

Budget Management

Own budget planning and allocation across platforms to maximize ROI
Strategically manage testing and scaling budgets

Reporting & Insights

Build and maintain actionable reports and dashboards (preferably via Looker

Studio)

Translate performance data into clear insights and strategic recommendations for

stakeholders

Collaboration

Work closely with design and copy teams when needed to develop high-performing

ad creatives and landing pages tailored to regional audiences

Requirements

3+ years of hands-on experience in performance marketing / PPC across major paid

platforms

Strong practical experience with Yandex Direct, alongside Google Ads and Meta Ads
Proven track record of delivering measurable results in competitive markets (CPL,

CPA, ROAS)

Advanced expertise in conversion tracking, pixel/tag implementation, and datadriven optimization
Solid knowledge of GA4, GTM, and A/B testing methodologies
Highly analytical mindset with the ability to turn performance data into strategic

actions

Self-starter with strong ownership mentality, able to work independently while

collaborating cross-functionally

Excellent communication skills and a passion for growth marketing

Highly Preferred

Previous experience in SaaS, cloud, or hosting companies in a similar role

(Performance Marketing Specialist / PPC Specialist)

Deep understanding of user behavior and acquisition dynamics in Yandex-dominant

regional markets

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