Role Purpose:

We’re looking for a dynamic Social Media Specialist to join our team and collaborate closely with the Digital Marketing Manager. You’ll play a key role in shaping and executing Lustica Bay’s social media presence across platforms like Facebook, Instagram, LinkedIn, and other. Your day-to-day will involve creating captivating content, managing our online community, and bringing Lustica Bay’s stunning lifestyle and events to life through digital storytelling.

Key Responsibilities:

Content Creation and Management:

Design and implement a content calendar that brings our marketing strategy to life.
Craft and share engaging, on-brand content (images, videos, stories, reels, shorts) across all platforms.
Ensure consistency in brand voice and tone across all social media accounts.
Work hand-in-hand with local photographers and videographers to produce high-quality visuals.
Capture live event coverage and destination highlights using company-provided equipment.

Strategy Development and Execution:

Partner with the Digital Marketing Manager to develop a strategic roadmap for social media.
Keep an eye on industry benchmarks to uncover new growth and engagement opportunities.
Stay ahead of the curve on global social media trends, constantly refining our approach.

Community Management:

Actively engage with followers by promptly responding to comments and messages.
Build and nurture a positive, vibrant online community around Lustica Bay.
Monitor online feedback and reviews across platforms (Google, Facebook) and share insights with the team.

Analytics and Reporting:

Analyze the performance of social media campaigns, tracking KPIs and metrics.
Deliver monthly reports detailing social media activities, growth, and engagement.
Use data insights to fine-tune future strategies and content.

Additional Responsibilities:

Collaborate across departments (retail, rentals, sales, events) to coordinate promotional content.
Maintain an organized content library and digital asset management system.
Assist in crafting innovative social media campaigns that align with larger marketing goals.

Core Competencies:

Deep understanding of all major social platforms and their best practices.
Creative flair paired with strategic thinking for compelling content creation.
Strong communication and people skills to effectively manage our online community.
Analytical mindset with a track record of leveraging social media analytics tools.
Ability to juggle multiple projects and meet deadlines in a fast-paced environment.
High attention to detail and organizational prowess.

Qualifications, Experience, and Skills:

Minimum Qualifications:

Associates/Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
Fluency in both Montenegrin & English (spoken and written). Additional languages are a plus.

Experience:

3+ years of hands-on social media management and content creation experience.
Proven success in crafting and executing social media strategies.
Experience working with creative teams, photographers, and videographers.
Familiarity with digital marketing tools and platforms like Google Analytics, SEMrush, etc.

Person Specification:

A genuine passion for social media and keeping up with the latest trends.
Highly creative with an eye for visually striking content and engaging storytelling.
Strong relationship-building and networking skills.
Comfortable working under pressure and meeting tight deadlines.
Proactive, results-driven, and always maintaining a positive outlook.

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Social Media Marketing Specialist