We are inviting ambitious professionals to apply for the position of Social Media Specialist. You’ll play a key role in shaping and executing Lustica Bay’s social media presence across platforms like Facebook, Instagram, LinkedIn, and other. Your day-to-day will involve creating captivating content, managing our online community, and bringing Lustica Bay’s stunning lifestyle and events to life through digital storytelling.

If you are eager to work in a dynamic working environment and be a part of the supporting and friendly team, this might be the opportunity for you!

Key Responsibilities:

Content Creation and Management:

- Design and implement a content calendar that brings our marketing strategy to life.

- Craft and share engaging, on-brand content (images, videos, stories, reels, shorts) across all platforms.

- Ensure consistency in brand voice and tone across all social media accounts.

- Work hand-in-hand with local photographers and videographers to produce high-quality visuals.

- Capture live event coverage and destination highlights using company-provided equipment.

Strategy Development and Execution:

- Partner with the Brand and Content Senior Manager Digital Marketing Manager to develop a strategic roadmap for social media.

- Keep an eye on industry benchmarks to uncover new growth and engagement opportunities.

- Stay ahead of the curve on global social media trends, constantly refining our approach.

Community Management:

- Actively engage with followers by promptly responding to comments and messages.

- Build and nurture a positive, vibrant online community around Lustica Bay.

- Monitor online feedback and reviews across platforms (Google, Facebook) and share insights with the team.

Analytics and Reporting:

- Analyze the performance of social media campaigns, tracking KPIs and metrics.

- Deliver monthly reports detailing social media activities, growth, and engagement.

- Use data insights to fine-tune future strategies and content.

Additional Responsibilities:

- Collaborate across departments (retail, rentals, sales, events) to coordinate promotional content.

- Maintain an organized content library and digital asset management system.

- Assist in crafting innovative social media campaigns that align with larger marketing goals.

Core Competencies:

- Deep understanding of all major social platforms and their best practices.

- Creative flair paired with strategic thinking for compelling content creation.

- Strong communication and people skills to effectively manage our online community.

- Analytical mindset with a track record of leveraging social media analytics tools.

- Ability to juggle multiple projects and meet deadlines in a fast-paced environment.

- High attention to detail and organizational prowess.

- Ability to produce and edit content independently

Qualifications, Experience, and Skills:

Minimum Qualifications:

- Associates/Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

- Fluency in both Montenegrin & English (spoken and written). Additional languages are a plus.

Experience:

- 3+ years of hands-on social media management and content creation experience.

- Proven success in crafting and executing social media strategies.

- Experience working with creative teams, photographers, and videographers.

- Familiarity with digital marketing tools and platforms like Google Analytics, SEMrush, etc.

Person Specification:

- A genuine passion for social media and keeping up with the latest trends.

- Highly creative with an eye for visually striking content and engaging storytelling.

- Strong relationship-building and networking skills.

- Proactive, results-driven, and always maintaining a positive

All interested candidates can apply by submitting their CV via the following link:

https://lustica-development.talentlyft.com/jobs/social-media-specialist-cbrc

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